11 Year Old in Chandelier Video Will Leave You Speechless

11 Year Old in Chandelier Video Will Leave You Speechless

If you’re like us, you would probably not believe that real talent spawned from the reality show “Dance Moms”.  But in Sia’s new Chandelier music  video (which she directed alongside Daniel Askill), Maddie Ziegler of Dance Moms lays down some serious performance skills.  All we have to say is, “Respect”.


#ICEBUCKETCHALLENGE For Gladwell, Shane Smith, Kat Cole, Sophia Amoruso and MasterCard

#ICEBUCKETCHALLENGE For Gladwell, Shane Smith, Kat Cole, Sophia Amoruso and MasterCard

The rules of the Ice Bucket Challenge are simple: either donate to an ALS charity, or dump a bucket of ice water on your head (or both, if you’re sporting). After, you can challenge a few people to join in, too. ALS advocate Pete Frates posted a video that went viral, and in a blink, celebrities, athletes, and tech CEOs all started taking part, raising millions of dollars in the process.


Support ALS Research At http://www.teamgleason.org or at http://www.alsa.org/



After Watching You’ll Stop Complaining About the Ice Bucket Challenge [WATCH]

After Watching You’ll Stop Complaining About the Ice Bucket Challenge [WATCH]

I’ve seen several people complain about the Ice Bucket Challenge started by Pete Frates and his friends. Apparently the videos are filling up people’s news feed as thousands of people and celebrities continue to challenge their friends.  Pete Frates has some problems of his own, I guess it’s what prompted him to start this annoying activism campaign on social media.  Let’s meet him, after all - he started the whole thing.

Okay but seriously. After watching this video about Pete Frates and his ALS story, you might want to save water by skipping your shower - let the ALS activism continue – for this guy’s sake.


If you’re still weary about the influence of this activism campaign and the money being raised – read the full Digiday piece about the virility of the #ALSIceBucketChallenge phenomenon here.

Chances are if you’ve spent any time on social media in past couple of weeks, you’ve seen some of your friends dump a bucket of ice water over their heads. Maybe you’ve even seen a Kennedy do it. Or the New York Jets. Or Martha Stewart. Or Justin Timberlake.

Maybe you’ve taken the “Ice Bucket Challenge” yourself. If you have, you’ve done your part to raise awareness for amyotrophic lateral sclerosis, or ALS (commonly known as Lou Gehrig’s disease). In the process, you’ve taken part of an explosively viral grassroots marketing campaign for a good cause.

You’ve also provided experiential marketers with a case study on how to do their jobs better.

“It’s totally own-able, unique, iconic and simple,” said Max Lenderman, CEO of the agency School. “It’s highly broadcast-able, but it’s so personal because of the calling-out aspect.”

Here’s how it works: Someone who wants to participate (or has been “challenged” via social media by a friend) simply films themselves dumping a bucket of ice water on their head. It’s evocative of those celebratory Super Bowl moments, where a coach gets drenched. But in this case, it’s personal. The dunkee then challenges a friend to do the same in the name of ALS, within 24 hours, and/or donate to the cause.

“People want to do something for the world. They want to contribute, but they want it to be easy,” said Christine Outram, vp, invention director at DeutschLA. “It’s slacktivism: having something that makes you feel good but isn’t too hard to accomplish.”

The viral challenge actually kicked off a few months ago, when Pete Frates, a 29-year-old Massachusetts resident diagnosed with ALS, started posting about it on social media with his father’s help. It really gained traction, however, 10 days ago when friends and family of the former Boston College baseball player used it to raise awareness about his plight.

Frates was diagnosed with the neurodegenerative disease, which has no cure, in 2012. He is now paralyzed, eats through a feeding tube and cannot talk.

Last Thursday, Frates’ parents, Nancy and John Frates, were joined by 200 Bostonians who doused themselves in Copley Square, making the local news – and, eventually, national headlines.

NFL Star’s Inspiring Strength Will Give You Chills #IceBucketChallenge

NFL Star’s Inspiring Strength Will Give You Chills #IceBucketChallenge

It was only about a month ago that I first watched this video about former NFL star Steve Gleason and ALS. Admittedly, I didn’t know anything about Amyotrophic lateral sclerosis – often referred to as Lou Gehrig’s Disease. Even though I wish I hadn’t been so ignorant, I believe that taking a few minutes to watch the following videos sparked an “aha” moment which I am incredibly thankful for. If you knew about the Ice Bucket Challenge but didn’t know these stories – perhaps they will ignite an “aha” moment within you as well.


I was blown away by several things about Gleason’s story. Here are a few:

1. Gleason is a hero. (I wish people like him got as much attention as the Kardashians…*sigh*) His strength and perseverance amongst everything he has dealt with (imagine the unthinkable: being totally normal mentally and your body the complete opposite) is remarkable. The awareness and progress he and his family have started around ALS make him a very influential leader. Without being able to move his limbs or even his lips, he is creating influence all around him. How incredible is that? I believe it’s remarkable.

I try to remember his story whenever I think I’m having a hard day. It’s enough to make you want to smack yourself, isn’t it? Not only is Gleason a hero, but why hadn’t I heard his story? When I heard the viral challenge was about ALS, I couldn’t help thinking about that day I first began to understand ALS. I had heard about Lou Gehrig’s Disease as it had affected a great friend of mine’s father. For some reason this YouTube video brought it home for me. It’s heartbreaking, yet inspiring and created a great impact for me. The day I watched this video I empathized with anyone dealing with ALS or who is close to someone living with it. I hope it inspires you to take action. After all, that’s what influences are – people, moments or ideas that provoke us to take action.

Full Story:


2. Gleason’s family – particularly his wife. The way she unwaveringly supports him, cares for him and the way they encourage and love each other? Now THAT is true love and I hope someday I find someone who loves me that much, don’t you?

3. Technology. Can you believe what is possible? It’s truly unbelievable. Watch below to see what Microsoft has been doing long before Bill Gates was dumping freezing water on himself with a custom made IBC contraption.


Here is Steve Gleason doing a NAKED ice bucket challenge.

Ice Bucket Challenge from Team Gleason on Vimeo.

And to answer your question on whether the Ice Bucket Challenge is bringing in money for ALS research? Sounds like yes, it is!

That’s the kind of viral social media we at Influences hope to see more and more of today and in the future.

Will you be taking the ice bucket challenge?!

And more importantly, will you donate to ALS or Steve Gleason’s Foundation?

You bet your hard nipples we did!

Finally, if you find the ice bucket challenge inspiring or Steve Gleason’s – watch these two videos about baseball legend, Lou Gehrig.



Imagine If Your Business Partner Inspired You This Much

Imagine If Your Business Partner Inspired You This Much

Tommy Reynolds and Haley May first met when Reynolds started his bootstrapped fitness coaching business in San Diego, but what developed over time may surprise you.

Reynolds and May now own the thriving Hardcore Fitness SD gym located on Morena Blvd.   The story of how they built their business from the ground up and continue to inspire their clients and each other is truly remarkable.

Read this note Haley leaves for Tommy at 5am before leg day:

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If two business partners can inspire each other like this – imagine what they do for their clients every day.


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Keeping a fitness routine can be a challenge, but it seems fitness professionals, like Tommy Reynolds and Haley May, have figured out how to make fitness and health sustainable.  Their secret lies in their perseverance and strength but perhaps most importantly in developing an uplifting fitness community in San Diego. People are not only getting fit at Hardcore SD’s gym – they are finding the support they need to accomplish absolutely anything.

If living a long, healthy life is also on your to-do list, but you don’t know how to start – my advice would be to start spending time with people like Haley and Tommy.



If you’ve never taken a class with these two – here’s a link to a free five day workout pass.

Follow these two on Instagram and stalk their inspired minds, I don’t think they’ll mind.

@hmaybliss  @t_reynolds22


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Reunion Between a Man and a Gorilla Is Incredible [VIDEO]

Reunion Between a Man and a Gorilla Is Incredible [VIDEO]

Damian Aspinall is an English conservationist who raised a zoo-bred Lowland Gorilla, “Kwibi,” as if he was his own son. Kwibi was eventually released into the jungles of Gabon when he was just 5-years-old in 2005. After five years, Aspinall decided to track down Kwibi in 2010 and thankfully decided to record the encounter. This amazing video is the most unforgettable and heartwarming reunion between a gorilla and the man who raised him.

Aspinall says he didn’t really expect Kwibi to remember him… but what happens next is unreal.


#RE2PECT Jeter Tribute Will Remind You What It Means to Be A Legend [VIDEO]

#RE2PECT Jeter Tribute Will Remind You What It Means to Be A Legend [VIDEO]

NIKE Jordan released a new, star-studded viral hit on Monday to pay homage to Derek Jeter, one of the company’s longest sponsored professional athletes. 


Titled “RE2PECT,” everyone from Tiger Woods, Michael Jordan to Jay Z and Billy Crystal show their respect by tipping their hats to the baseball legend.

Jeter became the first Jordan Brand-endorsed baseball player after signing with the company in 1999. He has 12 signature cleats to his name—more shoes than any other athlete besides Jordan.

Have you ever been inspired by an athlete like Jeter?  Who was it?

14 Yr Old Nobel Prize Nominee Got Shot In The Head By Taliban and Survived

14 Yr Old Nobel Prize Nominee Got Shot In The Head By Taliban and Survived

Shot in the head on the school bus all because she stood up for a girl’s right to education.

If you don’t know Malala, it’s about time you meet her.

She’s not only an inspiration, she’s a hero.


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Spike Jones Drops Some Serious Wisdom on Marketers [VIDEO]

Spike Jones Drops Some Serious Wisdom on Marketers [VIDEO]


When I try to explain my strategy when it comes to video marketing, I always refer people back to this video.

Spike Jones, CEO at Vice.com is at the forefront of a new age in online publishing, video production and advertising.

Listen carefully, if what he says syncs in, you may have a whole new outlook on how important video marketing and engagement really is.